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The Inventors Launchpad Network
PTGRS1e7- Inventor Pitches Their Product; Madison & White CEO Shares the Benefits of Her Pillowcases
March 19, 2018 Carmine Denisco, Karina and Jared Rabin

Madison and White was founded by Kamela Hurley at the start of 2015. After a disaster DIY hair experiment, she was at a local beauty supply store where she found satin pillowcases for sale. One touch of the cheap satin pillowcases and she knew she could do better. On impulse, she began research on textiles, benefits, and created samples based on that research. After just one night of sleep on her pillowcases, she couldn't believe the difference. Her morning hair wasn't messy, she didn't have sleep wrinkles, and her skin and hair felt hydrated. She was so amazed by the difference that she made pillowcases for all the ladies in her family. Her family started talking and sharing with their friends and that's when the orders starting happening. In a week, Kamela had over $500 pillowcases on order to friends and of friends from Los Angeles to Toronto. Without telling the world, Kamela opened a store on Etsy. Within the next week, she got a call from The Marilyn Denis Show on CTV, a nationwide morning talk show in Canada on par with Live with Kelly and Michael or The View in The States, that they wanted to feature her pillowcases on the show! Literally, overnight, her business was born. It started with a new marriage and a shattered snow-globe received as a wedding gift. The prototype that saved the marriage became the famed Hang-O-Matic now selling at The Home Depot, Bed, Bath & Beyond, Hobby Lobby and more. Jared and Karina Rabin share how they got the Hang-O-Matic into over 11,000 retail locations across North America and Worldwide. Through out their journey Jared and Karina have appeared on Bravo’s Quit Your Day Job, Steve Harvey’s Funderdome on ABC, Entrepreneur Magazine’s Elevator Pitch & MSNBC Your Business. In addition to Reality TV Jared has appeared on QVC 4 times in the UK and US. Four short years ago they started their retail journey at the International Housewares Trade Show. Today 500,000 units have been sold since exhibiting in the Inventors Corner. Now they dedicate their time to coaching inventors/entrepreneurs how to market and sell their products to All Retailers! This Podcast is brought to you by the Inventors Launchpad Network.

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